At the launch of the program, you will be assigned points and a member level based on your purchase history with BOSS and HUGO over the past 12 months.

You can log in to the HUGO BOSS app and review your membership level, points balance, available benefits, and token collection on your membership dashboard.

You can collect and unlock BOSS XP and HUGO XP tokens by engaging with BOSS and HUGO – via store visits and product purchases. Your tokens and their status can be found in the HUGO BOSS app. Complete the actions required to earn a token. You can then unlock it and virtually explore what it contains. You can then use this token to redeem its reward. Note: keep checking the app, as tokens and their rewards may take a short time to appear once unlocked and claimed.

You can claim your reward after unlocking the corresponding token by performing the actions of each specific token detailed in the token description. Once a token is unlocked, open the HUGO BOSS app, view the respective token and you will be able to redeem your reward by tapping the CLAIM REWARD button.

HUGO BOSS XP is powered by Web3 and other cutting-edge technological innovations. At its core, it utilizes blockchain technology—a revolutionary type of database system that enables secure and transparent sharing of information. This means we handle all the complex Web3 technicalities, allowing you to effortlessly enjoy all the perks of our membership program. What this means for you: – Enhanced Security and Trust: Thanks to blockchain, you can rest assured that your membership is secure, and your benefits are transparently managed, offering a trustworthy experience. – Personalised and Exclusive Experiences: Your membership and tokens grant you access to bespoke experiences and offers, curated to match your unique style preferences. – Simplicity and Ease of Use: We take care of all the blockchain technology intricacies, so you can seamlessly enjoy all the membership benefits without needing to navigate any technical hurdles. – Innovative Engagement: Join a community of fashion enthusiasts who, like you, appreciate the blend of the latest technology with the luxury of world-class fashion offered by our brands BOSS and HUGO. In essence, HUGO BOSS XP is designed to enhance your connection with our brands through a secure, personalized, and innovative loyalty experience.

BOSS and HUGO purchases made in participating HUGO BOSS XP countries will earn you points and contribute to your level progress. Participating countries currently include: UK, Germany, France.

Once you have achieved a level, you will remain at that level for two years, ascending to a higher level if you earn enough points to do so. You need to earn (a certain amount of) points to remain at any given level. If you do not earn enough points required to maintain your level within this two year period, you will be downgraded to a lower level.

All the Frequently Asked Questions can be viewed here .